If you’re after an accurate insight into the winners and losers doing battle in Britain’s new-car showrooms in 2025, look no further than the industry figures covering the period from 1 January to 30 June. They’ve just been released and, to my mind, reveal crucially important buying trends that indicate the new direction of travel among paying customers in the UK. Like never before, buyers appear to be deserting some traditional brands and countries, and gravitating towards alternative car makers and vehicle-producing nations.
Italy is one victim of the shift. Fiat, Abarth and Maserati sales are, respectively, down 24, 55 and 38 per cent so far in 2025. True, Alfa Romeo is up 50 per cent, but this is from a very low base. Brits are still buying an average of just seven Alfas a day.
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