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I know that “don’t be afraid to try new things” sounds like a phrase parents say to picky kids while trying to feed them something not dinosaur-shaped, or perhaps by your partner when they buy you a tandem bike as an anniversary gift. But it’s also an idea worth bearing in mind when choosing your next car.
 
We like what we know. That’s how certain brands are able to earn such loyal customers – whether it’s exceptional build quality, frugal engines or (these days) how easy they make turning off the speed-limit warning. We probably all know someone who has only ever bought cars with a particular badge on the bootlid, year-after-year, decade-after-decade.


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Chinese Automakers Are Counting On Poor Brand Loyalty To Gain Customers

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