Polestar will unveil a concept car and more ‘Beast’ performance models in the run up to the Polestar 7 SUV, as new head of design Philipp Römers stamps his vision on the company’s design.
Römers, who worked on the Audi e-tron GT’s exterior during 25 years at Volkswagen Group, outlined his vision in an exclusive interview with Auto Express. “The reason I quit the Audi job and took on the Polestar challenge is because becoming [studio] head of a design-driven company is very cool.”
He admits he’s joined during “tough times” – Polestar lost more than $1 billion during the first six months of the year – but sales also rose to 30,289, and the flagship Polestar 5 sport GT is now entering the market. “From Polestar 5 on, I can start from scratch to develop the cars of the future. We are in the middle of the storm, executing.”
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