The first Neue BMW is a big hit so far. The German automaker has gotten a flood of orders for the iX3 electric SUV since it launched at the Munich auto show. The company's exec in charge of its home market has said that more than 3,000 customers have put their names down for the electric SUV already, more than it had expected.
Is 3,000 orders a big deal? It depends on how you look at it. The figure isn't the hundreds of thousands of pre-orders that a car like the Tesla Model 3 was able to find when it launched. But BMW sold 181,000 vehicles in Germany in the first nine months of 2025, and in that context it is significant. Especially when you consider that BMW didn't have a formal pre-order or reservation process to draw customers in. It's also vastly more sales than the high-performance BMW XM has managed at home.
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