As if to invite terrible puns involving defibrillators and bringing things back to life, Charge Holdings has revealed that it is to merge with TVR Automotive, folding it into its operation as a subsidiary, with delivery of the new Griffith to customers a first priority.
Charge Holdings won’t ring a bell but Charge Cars might. Also a subsidiary of the holding company, Charge Cars is behind an all-carbon, all-electric 1960s Ford Mustang evocation. Like TVR, it’s also been in trouble lately, having gone into administration last year before being acquired.
Charge Holdings’ intentions for TVR involve making it a part of a multi-brand, low-volume integrated automotive group. First though, will come what Charge Holdings calls the ‘multi-phased restructuring of TVR’. After delivering the V8 Griffith as we know it for now, TVR will move towards electrified platforms leveraging expertise in the rest of the group.
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