Toyota Motor Corporation is the world's largest automaker and also the most valuable company in the automotive field according to numerous expert accounts. They achieved worldwide domination through a legacy of correctness, practicality, quality, and reliability. Passion isn't necessarily among their biggest qualities, although Akio Toyoda has worked hard during the past years to instill a bit of flame into the soul of all TMC things.
Don't get me wrong, I appreciate what Toyota is doing as a whole – especially through the fact that they popularized electrification (hybrids especially) to the point where they have no problem making hybrid-only the latest Toyota Camry and RAV4 series, two of their best-selling nameplates. In fact, next year I have programmed a new car to join the garage instead of the old station wagon, and I'm actively looking at various Toyota models as suitable replacements.
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