Ten days ago, the internet filled up with news about Jaguar firing the man who had been designated to lead the brand's design revolution, Gerry McGovern. Jaguar waited and waited and waited before they put the word out: "We didn't fire him!" they say. Really? Then what took them so long to deny the rumors?
Is Jaguar playing hide and seek with us? Have the firm's top executives changed their minds, or has the change never actually occurred? In early December, news broke that the Jaguar design boss had been escorted out of his office, leaving us all baffled by the decision. How was Jaguar ready to let go of the man whom they tasked with transforming the brand and designing the future?
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