Hyundai will make its cars look more closely related as it targets a more cohesive line-up, but it won't move completely away from the 'chess piece' design strategy that gives each model a distinct character.
The brand's Europe CEO, Xavier Martinet, said the bold Concept Three show car – which previews the forthcoming Ioniq 3 hatchback – was a statement of intent for the firm's plan to continue leveraging striking designs as a means of standing out from the competition and catering to evolving customer demands.
"When we revealed the Concept Three at Munich last year, people said: 'Wow, finally – something different that's not another SUV. A very strong design,'" said Martinet.
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