Physical car controls will become an increasingly crucial way for car brands to stand out in the future, according to a leading design firm.
"You can see how screens have made their way into vehicles and they're upgradable, but unless they're dealt with well, it can be quite a lazy intervention," Luke Miles, founder of NewTerritory, told Autocar. "There is a moment [coming] when there's going to be a new level of value in some of the analogue bits, some of the real high-value bits that you interface with."
NewTerritory has historically focused on aviation, designing interiors for US giant Delta and Virgin Atlantic, but it has now moved into the car industry, with clients including Ford and Mercedes. Miles himself previously led design at LG Europe and Virgin Atlantic.
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