Alpine Racing, currently known as BWT Alpine Formula One Team, is what became of Renault F1, the same Renault that won the Constructors title back in 2006 with Fernando Alonso behind the wheel. Fast-forward to 2027 and this very outfit will be known as Gucci Racing Alpine Formula One Team. Yes, really.
I know we live in a time where carmakers, and brands in general, are making all sorts of weird decisions, and you can’t even tell what’s real and what’s AI slop anymore, so Gucci joining F1 probably shouldn’t even come as a surprise. But still. I had to double check this wasn’t a joke.
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