The BMW i3 is a huge step forward for the brand as it takes the 3-Series into fully electric territory. According to a new report, the automaker couldn’t be happier with the response. Rather than open up orders later this year, it’s going to do so this week. Production won’t ramp up sooner, but BMW will take customers’ orders starting Thursday.
According to a report from Automobilwoche citing company sources, BMW will begin taking orders for a special “1st Edition” version of the i3 starting June 18. The move is notable because the original plan reportedly called for orders to open sometime this fall. BMW hasn’t publicly confirmed the change, but the publication says strong customer interest following the car’s March debut in Munich prompted the decision.
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