Nissan's huge efforts to sell more cars over the last decade did the job of moving more metal, but they hurt the company in the long run, its new CEO says. Without pulling any punches, in a recent interview he said that aggressively pursuing the rental car market boosted its share, but those sales came with big discounts and big damage to the company's image. Now he wants to change it.
"Before, it was like, okay, we want volume, volume, volume," Nissan CEO Ivan Espinosa told Reuters in an interview, describing the company's actions under previous leadership. "This is not a good way of ?operating a car company," he added.
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