One look at the current Alfa Romeo range might have you thinking it’s a company fighting for survival. Its two headline models, the Stelvio and Giulia, are on life support until legislation finally kills them off in the next couple of years or so. The Tonale and Junior SUVs, meanwhile, are charismatic but slightly off-the-pace.
But there’s now a solid plan in place to return the Turin-based brand to its former glory – with a dramatic overhaul of the range. The reforms are pragmatic and realistic, but also realise the full power of the Alfa Romeo brand – one that’s over 115 years old – by tapping into the fervour of the Alfisti, the dedicated fan base whose passion for the brand knows no bounds.
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