Ford Motor announced Thursday that its new midsize electric truck will have a starting price of $28,350 and be called the “Fathom,” as the automaker looks to offer an affordable option in the pricey EV truck market.
Destination and delivery charges of $1,595 will bring the price to $29,945, coming in at the $30,000 mark the automaker had long promised in touting its upcoming electric vehicles.
Ford said preorders for the five-passenger truck will begin in early 2027. Customer deliveries are expected to begin later in 2027. The company has yet to reveal what the new truck will look like.
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