Genesis has just revealed its new GV90, a flagship that might finally give the Korean luxury car brand the attention it’s been craving since arriving in Europe back in 2021. It’ll arrive in the UK after first launching in its core South Korean market in 2027, at a price that will no doubt break the six-figure mark – and probably by some margin.
First, some context. The Genesis GV90 will be the brand’s flagship alongside the G90 saloon, and will come in two lengths like a full-sized Range Rover or Mercedes S-Class. The ‘short-wheelbase’ model is hardly that, though, because it’s still 30mm longer than an extended-wheelbase Range Rover, and comes with conventional doors and the option of two or three-row seating.
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