What happens when you mix sky-high fuel prices with a rollback of EV incentives? A boom in hybrid sales, as it turns out. A year after Congress officially ended America’s electric vehicle subsidies, we’ve seen an unsurprising decline in EV sales. But as the stagnant and unfavorable geopolitical climate continues to put pressure on global fuel prices, Many (though clearly not all) buyers are turning to hybrids for their new-car purchases, and companies like Toyota are reaping the benefits. But with hybrid sales exploding, why the heck is no one buying the Prius?
Let me give you some context. At this point last year, automakers with deep EV portfolios were doing everything they could to blow out their inventory while they could still send customers home with some cash in their pockets. Toyota would have been pushing its U.S.-built plug-in hybrid models hard, while the Prius languished despite a strong start to 2025. Toyota sold only 2,011 of them last September. This year, without that same EV pressure, that number fell again—to just 1,897.
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