The newest incentive calls for an additional $1,000 towards the trade-in of a regular or extended cab Tundra. The Crew Max still has zero incentives on it, but the base Tundra now carries up to $3,000 in cash on the hood, depending on the model and what region in which it's purchased, which is very close to the $3,500 in incentives that you can get with a four year-old F-150. Special financing is also available on the Tundra for customers with Tier 1 or Tier 2 credit ratings.
Earlier this decade, Toyota did a terrific job of holding steady on incentives while the domestics went wild with 0% financing and $6,000 cash back offers. Now that it's trying to tussle with the Detroit Three in the pickup truck segment, tried and true Toyota discipline is out the window.
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