“The Tundra’s relatively high price seems to have alienated many potential buyers who might otherwise have been swayed to consider a well-equipped, Texas-built truck produced by an import auto maker with a solid reputation,” Edmunds.com Senior Analyst Jesse Toprak says in a statement.
“With a market share battle in full force, we expect the truck incentive war may continue throughout the year.”
The Tundra begins at $22,290 for ’07, while the Silverado starts at $18,760.
Read Article