Atari, Inc., one of the world's most recognized brands and a third-party video
game publisher, today announced that a new "Lexus Car Pack" is available
now for free download on Xbox Live(R) Marketplace for Test Drive Unlimited,
the ultimate automotive and lifestyle gaming experience for Xbox 360(TM)
video game and entertainment system from Microsoft.
As part of the Company's new relationship with Lexus, Atari has
released the Lexus GS 450h hybrid-powered luxury sport sedan and Lexus LS
460 premium luxury sedan on Xbox Live Marketplace for free download.
Additional Lexus vehicles coming soon to Test Drive Unlimited include the
SC 430 hard-top convertible and the all-new 2008 LS 600h L, which will be
the world's first full hybrid V8 luxury sedan. The LS 600h L will reach
Lexus dealer showrooms later this Spring.
"Lexus automobiles are among the finest vehicles on the market today
and a perfect fit for Test Drive Unlimited, one of the hottest racing games
in recent times," said Nique Fajors, Vice President, Sales and Marketing,
Atari, Inc. "Atari is committed to providing consumers with a top-notch
automotive experience and this free, downloadable Lexus Car Pack for Test
Drive Unlimited is another example of that commitment."
Packed with 90 vehicles, one thousand plus miles of open roads and a
host of online options, Test Drive Unlimited is M.O.O.R. (TM): Massively
Open Online Racing. Both online and offline gamers will experience many of
the world's most exotic and fastest vehicles on Test Drive Unlimited's
diverse Hawaiian roads. Gamers win races, challenges, missions and
tournaments to earn credits and purchase new cars, bikes, apparel, homes
and garages. Boasting huge online content, racers around the world can
challenge others to join them in the virtual paradise of the game's
persistent online racing world. Players will engage in online challenges,
and build communities by creating or joining exclusive members clubs to
talk, trade cars, and race with other like-minded and similarly-skilled
drivers in Test Drive Unlimited, one of the most comprehensive online
racing experiences to date. Test Drive Unlimited is currently available in
North America for a suggested retail price of $39.99 and rated E10+.