Toyota's foray into the world of full-sized pickups has taught the company several lessons –- the hard way. According to Automotive News, the automaker is trying to adjust the production of certain trim levels to meet market demand; increasing output on some, while reducing others.
The CrewMax pickup, sporting the range-topping 5.7-liter V8, is Toyota's biggest seller, to the point where supply isn't keeping up with demand. What was originally thought to comprise between 50- and 60-percent of sales is, in actuality, closer to 70- to 80-percent. As such, Toyota is in the process of cutting back production of the standard-cab model, equipped with either the V6 or 4.7-liter V8, since sales of the entry-level truck aren't meeting expectations.
Read Article