While attending the 2007 Geneva Motor Show, a group of American journalists representing most of the major automotive publications and a selection of specialty titles such as Fourtitude, were given the opportunity to sit down with Mr. Rupert Stadler, the recently appointed Chairman of the Audi AG Board of Directors.
Stadler isn't the stereotypical example of the chief for Audi. It's not his relatively young age that sets him apart either. Rather, it's his background in finance, rather than engineering, that has Stadler breaking the mold.
Having had several weeks to sit at the helm in Ingolstadt and get acquainted with his new post, Stadler took his spot at the table ready to answer all questions that the group would throw his way, some soft balls, some hard balls, and a few curves.
Fourtitude recorded the conversation and what you'll find below is a direct transcription of what transpired. As there were a number of journalists present, too many to accurately identify, those asking the questions have simply been given the ambiguous label of "Journalist". Audi of America executives Scott Keogh (Vice President, Marketing) and Jeff Kuhlman (Senior Communications Officer) also took part in the conversation, and have been so noted.
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