The J.D. Power and Associates event also served as a venue to recognize
leaders of automotive online marketing. The firm acknowledged luxury
automaker BMW and non-luxury automaker Toyota as the J.D. Power Automotive
Online Marketers of the Year.
The recognition is based on competitive performance metrics drawn from
J.D. Power studies on automotive Internet marketing, including the New
Autoshopper.com, Used Autoshopper.com and Manufacturer Web Site Evaluation
Studies. Recipients were selected based on their demonstrated effectiveness
at bringing visitors to the brand's Web site, converting those visitors
into purchasers, achieving superior market share (relative to total) among
automotive shoppers who use the Internet in their shopping process and
consumer evaluations on the usefulness of the brand's Web site while
shopping.
"We are pleased to recognize the performance of automotive online
marketers based on objective metrics that encompass the range of challenges
on the Internet," said Cameron. "These two leading companies exemplify the
strides that have been made in online marketing and serving the needs of
the automotive shopper."