Volkswagen of America, Inc. is considered among the "Top 15 Most-Respected Generation Y brands" according to a recent study by Outlaw Consulting, a San Francisco-based research firm that follows the habits of 21- to 27-year-olds. The list is published in the April 19 issue of Women’s Wear Daily. The list, reports that Generation Y knows about being fashionable yet economical, considers itself interesting yet simple and views Volkswagen as a top trendsetting brand. In a generation of consumers that prides themselves on the Goonies, Nintendo and Cabbage Patch Kids, this age group, according to WWD, also represents "young, environmentally conscious consumers." Driving cars from the Jetta to the Passat, Gen-Yers relate to Volkswagen’s green initiatives and its "Fun to Drive" motto, yet value the affordability and approachability of the brand the most. Gen-Yer's respect a brand that is "clean and simple" yet "continues to keep things fun," said strategic analyst Holly Brickley from Outlaw Consulting, the creative research firm who compiled the results.
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