The first Chrysler concept ever built was the Lamborghini-engined, cab forward-styled, four-door Chrysler Portofino concept sedan in 1987. Now, almost 20 years and more than a 100 concepts later, the ‘concept to reality’ has become the phrase that drives Chrysler’s innovative product line.
“We’ve always said at Chrysler that we don’t just produce concepts for fun. We have proved year after year that our concepts are innovative and relevant,” said Trevor Creed, Senior Vice President - Product Design Office, Chrysler Group. Chrysler’s concepts allows their designers to test new colors, design cues, features, vehicle size and segments.
“While we can’t say yet if any of our 2007 concepts will eventually be seen in our showrooms, they clearly hint at exciting and innovative future design directions that could find their way into our company’s products,” Creed added.
Chrysler’s current 2007 concept lineup includes the Chrysler Nassau, Jeep Trailhawk and Dodge Demon. We long to see the Demon on the road
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