Scion, Toyota's youth oriented brand has been on the market for only about four years, but Toyota has managed to hit their target market head on. One of the main reasons that Scion is one of the most recognized car brands among younger drivers is because of their marketing. Scion is not pitched as only a car brand, but a lifestyle. When you buy a Scion you are not only getting a "cool" ride, but you are also gaining access to a community.
This is where Scion Backstage comes in. This event takes place all over the country and it is a chance for Scion enthusiasts, owners and future owners to gather and celebrate everything that has to do with Scion. Attendees can check out the latest Scions, display their own customized rides and check out other ways that they can personalize their cars.
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