What SUV is DEAD when the Audi Q7 hits town?
Agent001 submitted on 2/17/2005 Auto Spies Photos Timestamp: 3:31:30 PM
Views : 2,823 | Category: Report Cards | Source: www.autospies.com
If you think Volkswagen has troubles now, wait until the Audi Q7 SUV is released!
The VW Touareg sales will go from slow to dormant.
We like the Touareg but most people who were the target customers will now switch over to Audi.
Why?
The third row seat availablity.
The only reason the Touareg has been selling so far is becuase most people have bought the SUV, as a protest against the Porsche Cayenne.
These customers wanted a Cayenne, but thought the Touareg was better looking and had a nicer interior.
Plus, most of the Porsche salespeople did not do a good job of articulating WHY someone should buy the Cayenne over the Touareg.
So instead of buying the Cayenne, our guess is that 95% of the people who ended up buying the Touareg, liked it better than the Porsche.
That will soon come to a halt when the Q7 is available.
The Q7 will be the best looking of the three and it offers a third row seat...a MUST have feature in this highly competitive segment.
Sorry VW...but that's what's gonna happen.
Never gamble against the Spies predictions.
We'd love to hear your take on this perspective in our blogs....
