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Ferrari officially premieres today in North America the 2008 612 Scaglietti, the model used to inaugurate the new One-to-One Personalization Program of the Company.Ferrari intends to allow every client to fully personalise this flagship model, courtesy of a wide array of new content as well as the options available through the Carrozzeria Scaglietti Programme. In fact, a special dedicated “atelier” area has been set up at the factory, where clients can put together their own bespoke 612 Scaglietti accessory by accessory, detail by detail. In exactly the same way as they would at an haute couture fashion house, owners can choose details and materials they want for their car in consultation with the Ferrari experts who will actually build it to their exact specifications and tastes.

Clients will be assisted in making their selections by dedicated Programme consultants who can help them at every stage of defining their car’s specification. All of these unique new 612 Scagliettis will be built in a dedicated assembly area at the Maranello factory.

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North American debut for 2008 Ferrari 612 Scaglietti and One-to-One Personalisation Programme

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