Every car company is trying to be as innovative as possible these days and BMW is no exception.
It's getting tougher and tougher to get your message across with people being bombarded by ads and today's youth being harder to reach, through traditional means because of the internet.
So BMW Canada chose to take a risk in VICE magazine for its 1-Series campaign.
But did they go too far?
The ad shows a young girl with the word 'VICE' next to the picture in regular light but when the lights dim a hidden glow in the dark 1-Series teaser ad appears.
Here's what Auto North says in the original article:
"While the typical Vice reader isn’t a great match for the BMW 1-Series they are however influential early adopters who are good at creating buzz and this is why BMW’s media company decided to go with the ad in this magazine."
The Spies want to know if you think the ad is being too suggestive or out of line...and is there a hidden message in the ad?
Is this a classless ad from a classy company?
Can ad agencies be too risqué and turn off more potential customers who might be offended by an ad campaign like this?
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