Porsche’s head of sales and marketing, Klaus Berning, said that Porsche will only offer the Americans a Cayenne diesel if they overcome their reluctance to buy diesel cars. Berning said that Porsche is looking for U.S. buyers to switch to diesel cars in big number to make it economic for the company to launch a diesel car on American soil.
“We check the business case for diesel-powered cars every year,” Berning said in an interview with Automotive News. “But Porsche needs products that...
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