Implementing mood to an automobile is a black art at the best of times, and the Japanese aren't known for pulling it off. The traditional style of a Lexus includes lots of words like "serene" and "silent" and "composed," but rarely, "Whee!"
The GS is aggressive, powerful and an outstanding performer, but stops short of offering serious attitude. The uncompromising IS models go a step beyond that. The expanded IS lineup has three models; IS250, IS350, and the Audi-challenging all-wheel drive IS250 AWD.
Lexus has definitely added some personality into the design. The sharply-defined hoodline and strong V-shape to the face make the car stand out, and give it a look all its own. Get really close and the car bears a slight resemblance to the old BMW Z3, but not enough that many will notice.
Full review here