Since 1989, Lexus has won over an overwhelming amount of German car customers with a simple formula.
Give more luxury and value in a bulletproof package with impeccable dealer service.
But the world is changing fast and we at AutoSpies.com, see the up and coming customer base more concerned with driving performance/dynamics and style, than the old school way of cocooning the customer in quiet luxury.
So we would like to know, is it important that Lexus start reading the defense a little better and start transitioning their entire product line (not just the IS) to a more..dare we say it, 'BMW-like' mantra?
Is that the smart strategic move for them or would it be the beginning of the end of the success that took so long to achieve?
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