VW will be making a sizeable profit on each model sold of its soon-to-be-released city car, the Up!, according to Autocar sources. The Up! is being marketed as an alternative to the Peugeot 107, Citroen C1, and Toyota Aygo.
Cost to build the Up! at its Indian assembly plant is said to total about 900 euro. Since VW is intending to sell the Up! for about 9000 Euro, it can be safely said that the company stands to earn a significant profit on each sale. Around 1.4 million units, including the VW Up! and Skoda and Seat variants, are expected to be manufactured this year. The 2007 Frankfurt Auto Show was the venue that first displayed the Up!.
Read Article