Imagine opening for Sinatra, or teeing up after Tiger, or knowing that you're about to go one-on-one with Michael Jordan. The best you could hope for here is a sliver of limelight and nothing embarrassing to happen. That's what carmakers often feel like when pitching a new sport sedan up against BMW's 3 Series, the category benchmark, more than 100,000 of which were sold last year.
Full review here