During the market collapse of late 2008, General Motors delayed several new vehicle launches in order to cut costs. However, now that GM is out of bankruptcy and under the leadership of a new board, the Detroit automaker will speed up its production schedule in order to gain market share.
Ed Whitacre, GM’s new chairman, revealed to the Detroit Free Press that GM will be accelerating its product schedule in order to capture a bigger share of the market. “We have plans in place to improve our market share, that’s certainly our intent,” he said. “We’re going to be working at that.”
GM has balked on several product launches as of late, including the 2010 Buick LaCrosse and the all-new Chevrolet Cruze. The new LaCrosse was originally slated to hit dealers earlier this year but is only now arriving in showrooms. The Cruze – which will likely be one of GM’s most fuel efficient models – has already been delayed by more than a year.
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