Nobuki Ebisawa, managing director at Honda R&D, denies allegations that the Honda Insight has mimicked the design of the Toyota Prius. Very recently, the new versions of both hybrid cars went on sale in Japan.
Ebisawa concedes that there may be similarities in the roofline and considerations for maximizing aerodynamics and placing the hybrid system of electric motor and petrol engine may make for similar styling in hybrids. However, the Insight actually has more similarities to Honda’s fuel-cell Clarity and the CRX. Honda’s approach to design has roots in the origins of the company, which he called “design DNA.”
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