Which brand doesn't belong among these six: Prada, Tommy Hilfiger, Ralph Lauren, Jaguar, Burberry and Gucci?
If you said Jaguar, you'd be wrong. At least that's the opinion of former finance executive turned chief Jaguar salesperson Bibiana (Bibby) Boerio.
On the eve of the critical launch of two new vehicles, Boerio, the one-time chief financial officer at Ford Credit who is now managing director of Jaguar Cars, has given the green light to a global marketing campaign designed to position Jaguar as not just a mere car line with well-above-average quality, but rather as a fashion statement, and a gorgeous one at that.
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