To push out the remaining Saturn inventory, General Motors Co. is launching a new marketing campaign and a set of incentives. GM hopes to be able to wind down the brand within three months, according to Susan Docherty, GM’s vice president of U.S. sales, during a sales conference call.
As of the end of October, there are 9,400 Saturn units in stock. Docherty said that she does not anticipate any hurdles to selling the remaining inventory quickly. Reportedly, Saturn sales came to a halt last month after a deal to sell the brand to Penske Automotive Group failed to prosper. In fact, at the Motor City Auto Center in Bakersfield , Calif. , 21 new Saturns were sold in September. In October, only seven units were sold. General Manager John Pitre has 51 Saturns in stock that under the current rate will be sold out in at least five months. However, he is in no rush to move the inventory.
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