Chris Bangle's reasoning for the new BMW designs
Automotive news interview enlightens us...
Bangle aims for distinctive models
BMW chief designer Chris Bangle wants the automaker's model line to have strong differentiation.
From Automotive News
Highlights from the article:
"We needed a scheme that would put everything into a logical matrix," he says. "The plan was not 'everything is like the other one.' Neither was it 'everything has to be different to the other one.' We developed a spectrum which leads into two different directions. At the one end of the spectrum stands the 7 series with a sculptural, present shape. At the other end stands the BMW Z4."
So don't expect the distinctive rear to change when it's time to do the next face-lift on the 7 series. Says Bangle: "The rear has its own personality, which belongs to that product."
Bangle denies that the 5 series originally had been designed to be a smaller version of the 7 series but was toned down because of harsh criticism of the 7 series.
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