Two brands that have lost a considerable percentage of their market share have decided to showcase their key products at the L.A. Auto Show to prove that they have a “credible offering.” Cadillac brought the CTS Coupe while Chevrolet introduced the compact Cruze.
Both brands have experienced higher sales declines in California than in the other states. Brian Nesbitt, Cadillac’s general manager, said that it’s precisely for that reason that the company unveiled the coupe in the auto show. He said that the coupe will stand for a small portion of CTS sales but will be a “nice niche vehicle.”
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