Because of the poor state of the auto industry, the 103-year-old Detroit auto show will be a ghost of what it once was. Last January, numerous automakers chose not to participate in the 2010 show to conserve their marketing budgets. Attendance dropped to 650,000 from more than 800,000 that was recorded as recently as 2004.
The show from Jan. 11-24 at Cobo Center definitely won’t be as grand as previous shows. Still, organizers are not ruling out the possibility of a turnaround. In fact, it expects a 10% rebound in exhibitors from the 2009 venue, according to Doug Fox, chairman of the North American International Auto Show.
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