The going's getting tough for big SUVs, with high fuel prices, fading residual values and growing competition. Not that this has stopped Audi from joining the sector with its first-ever full-size 4x4.
Given the firm's reputation for all-wheel-drive technology, the move seems only natural - but is the Q7 good enough to establish itself as king of the hill? We were first behind the wheel of a 3.6-litre V6 example to find out.
On initial impressions, the Q7 certainly looks imposing, and our generously equipped, seven-seat test car was luxurious inside. It's not quite as stylish or sumptuous as the big A8, but it's spacious.
Full review here