The competition is getting fiercer between Daimler AG and BMW AG as they race towards achieving serial production of small electric cars. Both are intent on changing their reputations of only creating high-performance luxury cars that are not at all fuel-efficient.
Daimler and BMW have long been reliant on V-8s that are used on the BMW X6 crossover and the Mercedes-Benz SLS AMG Gullwing. But now, these companies are focused on their efforts to develop zero emission vehicles. Last July, BMW decided to stop its participation in Formula One racing in order to strategically realign the channeling of resources for the development of new sustainable powertrain technologies.
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