When companies buy each other out in their pursuit for greatness, one thing that becomes a problem are brand identities. Most of the time, the company being acquired gets swallowed whole and its specific culture -- ironically which may have been a large part justifying the acquisition in the first place -- becomes eroded.
Volvo, which is currently in the process of being bought by Chinese manufacturer Geely, is not going to suffer the same fate. At least according to sources at Geely.
Unlike other automotive purchases, Geely wants to maintain the image that Volvo has built up since its inception.
Do you think that Geely will keep its word?
Voice your opinion here on AutoSpies. Let us know in the comments below...
Autocar reports:
"Chinese car maker Geely will run Volvo as a separate entity to protect its luxury image, according to a report in the Financial Times.
Geely is set to conclude its $2 billion (£1.25bn) deal to buy Volvo before China's lunar new year holiday begins on February 14.
"We want to be careful not to damage the Volvo brand," said Freeman Shen, Geely's vice president for international operations..."
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