In 2009, Ferrari sold 6,250 cars worldwide, a 5% drop compared to the previous year. This is by no means a remarkable feat but it is a far cry from the 35% sales plunge felt in the luxury sports car market.
Ferrari sold 1,467 cars in North America, its largest market, 200 fewer cars than in 2008. In Europe, Ferrari delivered 2,752 units, a 6% drop compared to the previous year. In particular, Ferrari’s main markets in Europe are Italy (655 units sold) and Germany (644 units sold). Ferrari’s new markets have displayed increasing sales. For instance, sales in the Middle East were up 29% to 471 cars.
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