Dealers have doubts about Acura ever reaching Tier 1 luxury status after officials reported a sales plunge and a decision to cancel rear-drive V-8 vehicles.
At the make meeting, Acura officials tried to talk dealers into agreeing that the new plan, which is reliant on hybrids, would succeed. Dealers would have to wait at least a year for the hybrids to arrive. While they wait, Acura is giving dealers more incentives and higher marketing funds in order to drive traffic. Jim Smail, president of Smail Auto Group in Greensburg, Pa., expressed his eagerness for Acura to start a sales event in April that will run through July.
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