Ten General Motors Co. studios across the globe are vying for the chance to have their designs used for the next-generation Chevrolet Corvette. In late 2009, Ed Welburn, GM’s vice president of global design, sent out the invitations seeking for design proposals.
Welburn said that there were a lot to choose from and that there were a few that “were absolutely phenomenal.” So far, the decision has yet to be made.GM is looking to receive global input in deciding on the Corvette’s design in order to appeal to European buyers who don’t find the car appealing and to US buyers who prefer imports. In an interview at the Geneva Motor Show, Welburn said that the company is having difficulty with raising sales in the US.
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