BMW's Future May Be Full Of i's and E's, Trademark Registrations Show Possible Ideas In The Works

BMWBlog reports:

Before we jump into BMW’s latest trademark registrations, please allow us to point out a couple of things.

First, most of the names registered by an automaker are NOT going to be associated with a new model, they could be simply labeled as “placeholders”, or in even simpler words, “just in case”.

Second, it has been known for years that some of these trademarks play a diversion role as well, most likely to throw off some of the press that looks for a scoop in anything. Yes, we did fall for some of these in the past…..

Now, moving to the subject at hand, here are BMW’s latest trademark registration filings.

• M 50 d
• Urbanic
• Gran Coupe
• Compactive
• Compactive Tourer

• i1
• i2
• i3
• i4
• i5
• i6
• i7
• i8
• i9

• E1
• E2
• E3
• E4
• E5
• E6
• E7
• E8
• E9