Acquiring the Volvo brand is both a huge challenge and a wonderful opportunity. Li Shufu, the chairman of China’s Zhejiang Geely Holding Group, has a lot on his plate as he attempts to make the Volvo brand profitable once again.
But definitely, a huge plus that Li will get is the opportunity to use Volvo to boost sales in China, which has replaced the US as the world’s largest car market. Major carmakers, such as General Motors Co. and Toyota Motor Corp., have been glad to have the huge market in China during the financial downturn.
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