General Motors Co. is making a pulpit pit stop today as part of its accelerating quest to change perceptions among buyers, boost market share and reach new customers -- particularly minorities.
The automaker is holding a ride-and-drive event at Hartford Memorial Baptist Church, one of Detroit's largest, allowing parishioners to test drive almost every Chevrolet, Buick, GMC and Cadillac vehicle in its lineup -- including the Chevrolet Volt extended-range electric car.
GM is increasingly using grass-roots events nationwide to help recover from the harm of last year's bankruptcy, which damaged its reputation and sales. Certain events are tailored toward making inroads in minority communities in a relaxed environment free of showroom sales pitches.
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