Many don’t know that General Motors Co. actually came up with the technology behind Ford Motor Co.’s EcoBoost engine first. Uwe Grebe, executive director of GM’s global advanced engineering, claims that GM made the mistake of not being able to badge the technology right away.
Ford currently has the edge in marketing this technology but GM is bent on catching up. Last summer, Ford spent a huge amount of money on its EcoBoost launch, costing an equivalent of a new-car launch. Ford said that by 2013, it will be able to offer EcoBoost, which combines turbocharging and direct injection, in 90% of its models.
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